WHY DO YOU PUT ALCOHOL IN YOUR PRODUCTS?Updated a year ago

The alcohols that are found in our products are actually natural, fatty alcohols that come from vegetable sources. These natural, fatty alcohols actually have the exact opposite effect that your stereotypical, synthetic alcohols have on your hair. Synthetic alcohols actually dry out your hair and scalp and cause your scalp to overproduce oil. Natural, fatty alcohols like what we have in our products actually moisturize and condition your hair. Many people see the word "alcohol" and immediately think this is bad, it is just not the case. We put natural, fatty alcohols in our products to help moisturize and condition in a natural, healthy way 😊